Heidi Somers, known professionally as Buff Bunny, is an American fitness influencer, entrepreneur, and YouTuber born on March 14, 1989, in North Pole, Alaska. Raised in a small town, she moved to San Antonio, Texas, at age 20 seeking greater opportunities and worked multiple jobs to support herself. She gained popularity through her self-titled YouTube channel, where she posts workout routines, diet advice, vlogs, and fitness tips for over 800,000 subscribers. In 2016, motivated by the scarcity of inclusive athletic apparel for women, Somers launched Buffbunny Collection, a brand emphasizing body positivity and designs for all shapes and sizes.
As CEO and owner, she has expanded the company without external investors or loans, also serving as an ambassador for nutrition brands and competing in CrossFit events. Her story highlights resilience, self-made success, and empowerment for women in fitness and business. Somers continues to inspire audiences worldwide with her authentic content and entrepreneurial ventures.